How many words should an astrological reading have ?

Posted on 24-Jul-2018

When we ask astrologers to submit readings, we provide them with a minimum word count for each question. The word count normally varies between 80-200 words with the average reading being 125-140 words.

Some users have asked for longer "reports", presumably over 1000+ words.

However we don't think more words are necessarily better. For example, look at this chart.

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This chart above depicts engagement rate of email by word count. The sweet spot is 75-100 words. The average user starts losing attention at this point and stops absorbing information.

While laptop/desktop users might be comfortable consuming 500+ words, mobile users may not feel the same way. As of Jul-2018 over 85% of visitors to this site are on a mobile device.

Some questions can be answered in 5 words. Others might take 500. But it is important to remember that accuracy and efficacy of a reading is not proportional to the word count.

This article, for instance, is 162 words.

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